NASCAR.COM AND TNT BRING THE ULTIMATE TAILGATING VEHICLE
TO THE FANS
Coors Light to Sponsor Ultimate Tailgating Vehicle on Multi-City National Tour
Kicking off May 18 in Charlotte
NASCAR.COM and TNT are offering NASCAR fans the opportunity to check out and enter for a chance to win the Ultimate Tailgating Vehicle (UTV) sponsored by Coors Light, the official beer of NASCAR®. Starting in Charlotte on May 18, the NASCAR.COM Ultimate Tailgating Vehicle will wind its way up the East Coast of the United States where it is scheduled to make stops in New York City (June 9) and the Pocono Speedway (June 12), before heading west to Michigan (June 19), down south to Daytona (July 2), and head back north to Kentucky (July 9) and Loudon, N.H. (July 17). The UTV, featured on NASCAR.COM, will be on-site and shown on TNT telecasts during the Summer Series package.
“The NASCAR.COM Ultimate Tailgating Vehicle allows us to interact directly with our fans and deliver our message about TNT while bringing them closer to our NASCAR presentation through brand activation,” said Christina Miller, Senior Vice President, Turner Sports Strategy/Marketing/Programming
The UTV boasts: a working kitchen with refrigerator, kegerator and microwave, restroom, shower, as well as an extended sleeping quarter, a bar, grill, cooler, inside and outside taps, satellite radio, wifi enabled with internet-ready TV, satellite dish among other amenities that will spoil any fan. NASCAR fans also will have the chance to follow the UTV experience on-site throughout TNT’s Summer Series, and enter for a chance to win the UTV at each leg of the tour, or online at the custom NASCAR.COM micro-site (www.nascar.com/utv). Fans must be 21 and older to enter.
“As Coors Light, the official beer of NASCAR®, gets set to embark on its coldest summer yet with the launch of new Two-Stage Cold Activation bottles and cans, we’re excited to give fans the opportunity to win one of the coolest prizes in all of NASCAR,” said Dan Hennessey, senior marketing director for Coors Family of Brands. “This vehicle is truly unique in that the fans have helped in its creation through online suggestions and – don’t worry – we’ll ensure the fridge and kegerator meet the new Coors Light Super Cold standard.”
Currently, NASCAR.COM features a Coors Light-branded clock, counting down the moments to the unveiling of the vehicle. The micro-site also will host an online custom video series chronicling the making of the UTV, an interactive map and blog allowing fans to follow the UTV along the travel route. Throughout the construction of the vehicle, NASCAR.COM offered fans the ability to make suggestions on the design and construction of the UTV by chronicling suggestions through the microsite.
TNT will promote the UTV, sponsored by Coors Light, throughout its television coverage and encourage fans to check out the vehicle on-site or go to NASCAR.COM to enter the sweepstakes and learn more.
Beginning on June 12th with the Pocono 500 in Pocono, Pa., TNT revs up for six consecutive races of exclusive NASCAR Sprint Cup Series coverage including: NASCAR Sprint Cup Series Racing from Michigan and the Helluva Good: Sour Cream Dips 400 (June 19), the Toyota/Save Mart 350 in Sonoma, Calif. (June 26), Coke Zero 400 at Dayton powered by Coca-Cola from Daytona International Speedway (July 2), Quaker State 400 at Kentucky Speedway (July 9), and from Loudon, N.H. at the New Hampshire Motor Speedway, the Lenox Industrial Tools 301 (July 17).
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