From TNT Sports -
Audio-Enhanced Telecast Highlights TNT’s Exclusive Coverage of the First-Ever NASCAR Sprint Cup Series Race at Kentucky Speedway
Pre-race coverage begins at 6:30 p.m. ET; NASCAR Sprint Cup Racing from Kentucky presented by KFC begins at 7:30 p.m. ET on Saturday, July 9th
TNT’s coverage of NASCAR Sprint Cup Series Racing continues on Saturday, July 9 live from Kentucky Speedway for the track’s first-ever Sprint Cup Series race. The network’s exclusive prime time coverage of the race will be a special audio-enhanced telecast with 40 additional special effects microphones placed in multiple positions around the track, including pit road, the front and backstretches and the turns, to boost the listening experience for NASCAR viewers. On average, TNT uses approximately 50 microphones for their race coverage on a track this size. The network also will utilize increased audio from in-car communication between the drivers and race crews and will continue to mic-up select crew chiefs and their teams through Inside Trax which will provide fans with inside access to the sounds and strategy of racing.
TNT’s exclusive coverage of the race gets underway at 7:30 p.m. (ET) with play-by-play announcer Adam Alexander calling the race alongside analysts Kyle Petty and Wally Dallenbach in the booth. In addition, analyst Larry McReynolds will make frequent contributions from the infield as he breaks down crew strategy and analyzes car adjustments.
The network’s pre-race coverage begins at 6:30 p.m. (ET) with Countdown to Green delivered by Pizza Hut with Lindsay Czarniak (host), Petty and McReynolds, as well as reports from pit reporters Chris Neville, Ralph Sheheen, Marty Snider and Matt Yocum. No. 14 Tony Stewart will join the pre-race crew on TNT’s infield rig to talk about his season.
TNT’s acclaimed Pride of NASCAR series will feature a profile of the legendary Terry Labonte who is a two-time NASCAR Cup Champion and was named in 1998 as one of NASCAR's 50 Greatest Drivers.
Throughout this year’s NASCAR on TNT Summer Series, the network will join forces with NASCAR.COM, the official site of NASCAR, to provide TNT RaceBuddy a multiplatform experience for race fans which features live feeds from the racetrack including pit road and in-car cameras.
2011 NASCAR on TNT Summer Series:
SATURDAY, JULY 9
6:30 – 7:30 p.m. Countdown to Green delivered by Pizza Hut
7:30 – 11 p.m. NASCAR Sprint Cup Series Racing from Kentucky presented by KFC (Kentucky Speedway)
SUNDAY, JULY 17
Noon – 1 p.m. Countdown to Green delivered by Pizza Hut
1 – 4:30 p.m. NASCAR Sprint Cup Series Racing from New Hampshire (New Hampshire Motor Speedway)
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Showing posts with label Nascar on TNT. Show all posts
Showing posts with label Nascar on TNT. Show all posts
Wednesday, July 6, 2011
Tuesday, June 28, 2011
Nascar on TNT doing well
From TNT Sports -
TNT NASCAR Summer Series Coverage Averaging Nearly 5.1 Million Viewers Through First Three Weeks of Coverage
TNT Coverage of the Toyota/SaveMart 350 at Sonoma Scores 17% increase with a 3.2 Overall U.S. HH Rating and Nearly 5.2 million viewers
TNT’s RaceBuddy Continues To Shine with 848,000 Video Streams, Up +211% from Last Year and +16% from Last Week as Sonoma Records Second-Highest Total in RaceBuddy History
The TNT NASCAR 2011 Sprint Cup Series is off to a solid start through the network’s first three weeks of racing with an average of 5,097,000 viewers, up +7% over the 2010 total season average, and a 3.1 U.S. HH rating (up +3%).
TNT’s coverage on Sunday of the Toyota/SaveMart 350 from Sonoma’s Infineon Raceway earned a 3.2 U.S. HH rating, an increase of 17% from last year’s race. In addition, the race garnered 5,188,000 total viewers (up + 16%) and averaged 3,743,000 households (up + 21%).
NASCAR.com’s RaceBuddy continues to complement TNT’s television coverage with 848,000 video streams during Sunday’s race in Sonoma. Sunday’s race eclipsed last year’s RaceBuddy video stream total from Sonoma by 211% and last week’s video stream total from Michigan by 16% and became the second-highest total in RaceBuddy history behind TNT’s first race of the 2011 Summer Series in Pocono that saw a record-breaking 1.1 million video streams.
Additional TNT RaceBuddy on NASCAR.COM highlights from Sunday include:
RaceBuddy Player Page Views +93%, (256,000 vs. 133,000 in 2010)
RaceBuddy Player Visits +94%, (142,000 vs. 73,000 in 2010)
RaceBuddy Player Unique Users +77%, (115,000 vs. 65,000 in 2010)
5 million total minutes streamed
TNT NASCAR Summer Series Coverage Averaging Nearly 5.1 Million Viewers Through First Three Weeks of Coverage
TNT Coverage of the Toyota/SaveMart 350 at Sonoma Scores 17% increase with a 3.2 Overall U.S. HH Rating and Nearly 5.2 million viewers
TNT’s RaceBuddy Continues To Shine with 848,000 Video Streams, Up +211% from Last Year and +16% from Last Week as Sonoma Records Second-Highest Total in RaceBuddy History
The TNT NASCAR 2011 Sprint Cup Series is off to a solid start through the network’s first three weeks of racing with an average of 5,097,000 viewers, up +7% over the 2010 total season average, and a 3.1 U.S. HH rating (up +3%).
TNT’s coverage on Sunday of the Toyota/SaveMart 350 from Sonoma’s Infineon Raceway earned a 3.2 U.S. HH rating, an increase of 17% from last year’s race. In addition, the race garnered 5,188,000 total viewers (up + 16%) and averaged 3,743,000 households (up + 21%).
NASCAR.com’s RaceBuddy continues to complement TNT’s television coverage with 848,000 video streams during Sunday’s race in Sonoma. Sunday’s race eclipsed last year’s RaceBuddy video stream total from Sonoma by 211% and last week’s video stream total from Michigan by 16% and became the second-highest total in RaceBuddy history behind TNT’s first race of the 2011 Summer Series in Pocono that saw a record-breaking 1.1 million video streams.
Additional TNT RaceBuddy on NASCAR.COM highlights from Sunday include:
RaceBuddy Player Page Views +93%, (256,000 vs. 133,000 in 2010)
RaceBuddy Player Visits +94%, (142,000 vs. 73,000 in 2010)
RaceBuddy Player Unique Users +77%, (115,000 vs. 65,000 in 2010)
5 million total minutes streamed
Monday, June 27, 2011
TNT hits the primetime Nascar circuit
From TNT Sports -
TNT RaceBuddy on NASCAR.COM will once again provide live companion coverage online. Fans can choose from a total of ten camera views, including two Mosaics. Eight individual camera angles include four In-Car Driver Cams, two Battle Cams highlighting head-to-head competition between drivers, a Backstretch Cam and a Pit Road Cam. The two Mosaic Views allow fans to view four streams at once. Returning features to the site include the DVR Function, an Enhanced LIVE Leaderboard and RaceView’s position tracker: Fans can also connect throughout the race on Twitter, Facebook, Yahoo! Messenger and MySpace in a seamlessly-integrated social media experience.
TNT’s Groundbreaking Wide Open Coverage Returns for its Fifth Year in Primetime at the Coke Zero 400 at Daytona powered by Coca-Cola
Wide Open coverage hasn’t missed a total lap of green flag racing over the past two years
TNT’s innovative Wide Open television format will return for the fifth consecutive year during the network’s exclusive coverage of the primetime Coke Zero 400 at Daytona powered by Coca-Cola on Saturday, July 2. The network’s Wide Open coverage debuted during the 2007 Daytona 400 race and has resulted in only nine missed laps of green flag racing in four years, and zero laps in the last two races. The groundbreaking format provides continuous race coverage free of national commercial breaks and features more than 20% unobstructed race action, than that of a standard telecast, by using a letterbox widescreen format, which allows for a continuous scroll of race information. In place of the national ads, the telecast features a variety of animated sponsor messages, unique branded content and distinct on-screen graphic elements.
The six national sponsors featured in this year’s innovative telecast include Coke Zero, Coors Light, Pfizer, Sprint, Toyota, Warner Brothers Films’ Horrible Bosses and Crazy, Stupid, Love. This video model has proven successful for advertisers during previous coverage. According to Nielsen IAG Research, advertisements featured during the 2010 TNT NASCAR Wide Open Coverage race delivered a 68% brand recall score, a significantly higher recall score when compared to standard ads featured during sports and NASCAR coverage.
No stranger to televising NASCAR racing with uninterrupted coverage, Turner was the first network to use side-by-side coverage in 2000 during the UAW-GM Quality 500 NASCAR Race on Oct. 8 in Charlotte with TBS’ “No Breaks Coverage.”
“We look forward to our fifth consecutive year of providing viewers with continuous green flag racing and more information on the 43 drivers in the field for the signature race of TNT’s NASCAR Summer Series,” said Jeff Behnke, Executive Producer/Senior Vice President of Turner Sports. “Through TNT and NASCAR.COM, we look forward to providing race fans with an all-access pass to all the sights and sounds of our primetime race in Daytona.”
The network will rev up its pre-race coverage beginning at 6:30 p.m. ET with Countdown to Green delivered by Pizza Hut with Lindsay Czarniak (host) and Kyle Petty and Larry McReynolds (analysts). TNT’s acclaimed Pride of NASCAR series will feature a profile of the three-time National Motorsports Press Association Driver of the Year Cale Yarborough who won the Daytona 500 four times (1968, 1977, 1983 and 1984). Joining the studio show prior to the race will be No. 29 Kevin Harvick for an interview to talk about his season. Other pre-race features include McReynolds in a wind tunnel with No. 14 Tony Stewart’s crew chief Darian Grubb to explain how the two-car draft works and why it’s important at Daytona International Speedway.
TNT will air the Coke Zero 400 at Daytona powered by Coca-Cola beginning at 7:30 p.m. (ET) with play-by-play announcer Adam Alexander calling the race alongside analysts Petty and Wally Dallenbach in the booth. In addition, McReynolds will make frequent contributions from the infield as he breaks down crew strategy and analyzes car adjustments using the TNT Offtrack Robotic Car (TORC) presented by Toyota. Pit reporters Chris Neville, Ralph Sheheen, Marty Snider and Matt Yocum will provide reports throughout the race.
Thursday, June 16, 2011
TNT heads to Michigan for Nascar
From TNT Sports -
TNT’s Coverage of 2011 NASCAR Sprint Cup Series Continues on June 19 at Michigan International Speedway
Pre-race coverage begins at 12 p.m. ET; NASCAR Sprint Cup Racing from Michigan begins at 1 p.m. ET
TNT’s coverage of NASCAR Sprint Cup Series Racing continues on Sunday, June 19 live from Michigan International Speedway. The network will air exclusive coverage of the race beginning at 1 p.m. (ET) with play-by-play announcer Adam Alexander calling the race alongside analysts Kyle Petty and Wally Dallenbach in the booth. In addition, analyst Larry McReynolds will make frequent contributions from the infield as he breaks down crew strategy and analyzes car adjustments.
The network will rev up its pre-race coverage beginning at 12 p.m. (ET) with Countdown to Green delivered by Pizza Hut with Lindsay Czarniak (host), Petty and McReynolds with reports from pit reporters Chris Neville, Ralph Sheheen, Marty Snider and Matt Yocum. Current NASCAR Sprint Cup Series points leader No. 99 Carl Edwards will join TNT’s infield rig for an interview prior to the race to talk about his season.
TNT’s acclaimed Pride of NASCAR series will feature a profile of the legendary A.J. Foyt who was the only driver to win the Indianapolis 500 (four times), the Daytona 500, the 24 Hours of Daytona and the 24 Hours of Le Mans.
The crew will also talk to No. 24 Jeff Gordon about his win last Sunday at Pocono Raceway and No. 22 Kurt Busch’s crew chief Steve Addington will join McReynolds to analyze the track at Michigan.
Throughout this year’s NASCAR on TNT Summer Series, the network will join forces with NASCAR.COM, the official site of NASCAR, to provide TNT RaceBuddy a multiplatform experience for race fans which features live feeds from the racetrack including pit road and in-car cameras.
TNT’s Coverage of 2011 NASCAR Sprint Cup Series Continues on June 19 at Michigan International Speedway
Pre-race coverage begins at 12 p.m. ET; NASCAR Sprint Cup Racing from Michigan begins at 1 p.m. ET
TNT’s coverage of NASCAR Sprint Cup Series Racing continues on Sunday, June 19 live from Michigan International Speedway. The network will air exclusive coverage of the race beginning at 1 p.m. (ET) with play-by-play announcer Adam Alexander calling the race alongside analysts Kyle Petty and Wally Dallenbach in the booth. In addition, analyst Larry McReynolds will make frequent contributions from the infield as he breaks down crew strategy and analyzes car adjustments.
The network will rev up its pre-race coverage beginning at 12 p.m. (ET) with Countdown to Green delivered by Pizza Hut with Lindsay Czarniak (host), Petty and McReynolds with reports from pit reporters Chris Neville, Ralph Sheheen, Marty Snider and Matt Yocum. Current NASCAR Sprint Cup Series points leader No. 99 Carl Edwards will join TNT’s infield rig for an interview prior to the race to talk about his season.
TNT’s acclaimed Pride of NASCAR series will feature a profile of the legendary A.J. Foyt who was the only driver to win the Indianapolis 500 (four times), the Daytona 500, the 24 Hours of Daytona and the 24 Hours of Le Mans.
The crew will also talk to No. 24 Jeff Gordon about his win last Sunday at Pocono Raceway and No. 22 Kurt Busch’s crew chief Steve Addington will join McReynolds to analyze the track at Michigan.
Throughout this year’s NASCAR on TNT Summer Series, the network will join forces with NASCAR.COM, the official site of NASCAR, to provide TNT RaceBuddy a multiplatform experience for race fans which features live feeds from the racetrack including pit road and in-car cameras.
Thursday, June 9, 2011
TNT hits the Nascar Circuit at Pocono
From TNT -
TNT’s Coverage of 2011 NASCAR Sprint Cup Series Gets Underway on June 12 at Pocono Raceway
Pre-race coverage begins at 12 p.m. ET; NASCAR Sprint Cup Racing from Pocono begins at 1 p.m. ET
TNT gears up for NASCAR Sprint Cup Series Racing on Sunday, June 12 live from Pocono Raceway. The network will air exclusive coverage of the race beginning at 1 p.m. (ET) with play-by-play announcer Adam Alexander calling the race alongside analysts Kyle Petty and Wally Dallenbach in the booth. In addition, analyst Larry McReynolds will make frequent contributions from the infield as he breaks down crew strategy and analyzes car adjustments.
The network will rev up its pre-race coverage beginning at 12 p.m. (ET) with Countdown to Green delivered by Pizza Hut with Lindsay Czarniak (host), Petty and McReynolds with reports from pit reporters Chris Neville, Ralph Sheheen, Marty Snider and Matt Yocum. No. 18 Kyle Busch will join TNT’s infield rig for an interview prior to the race to discuss his season both on-and-off the track.
TNT’s acclaimed Pride of NASCAR series will feature a profile of the late Harry Hyde who was a legendary crew chief, winning 56 races and 88 pole positions during his career.
Dallenbach will join Petty and Rutledge Wood on their ongoing live video chat series “30 Minutes You Will Never Get Back” this Friday, June 10. Each Friday, fans can submit questions via Twitter or Facebook to have their questions answered on the show.
Throughout this year’s NASCAR on TNT Summer Series, the network will join forces with NASCAR.COM, the official site of NASCAR, to provide TNT RaceBuddy a multiplatform experience for race fans which features live feeds from the racetrack including pit road and in-car cameras.
TNT’s Coverage of 2011 NASCAR Sprint Cup Series Gets Underway on June 12 at Pocono Raceway
Pre-race coverage begins at 12 p.m. ET; NASCAR Sprint Cup Racing from Pocono begins at 1 p.m. ET
TNT gears up for NASCAR Sprint Cup Series Racing on Sunday, June 12 live from Pocono Raceway. The network will air exclusive coverage of the race beginning at 1 p.m. (ET) with play-by-play announcer Adam Alexander calling the race alongside analysts Kyle Petty and Wally Dallenbach in the booth. In addition, analyst Larry McReynolds will make frequent contributions from the infield as he breaks down crew strategy and analyzes car adjustments.
The network will rev up its pre-race coverage beginning at 12 p.m. (ET) with Countdown to Green delivered by Pizza Hut with Lindsay Czarniak (host), Petty and McReynolds with reports from pit reporters Chris Neville, Ralph Sheheen, Marty Snider and Matt Yocum. No. 18 Kyle Busch will join TNT’s infield rig for an interview prior to the race to discuss his season both on-and-off the track.
TNT’s acclaimed Pride of NASCAR series will feature a profile of the late Harry Hyde who was a legendary crew chief, winning 56 races and 88 pole positions during his career.
Dallenbach will join Petty and Rutledge Wood on their ongoing live video chat series “30 Minutes You Will Never Get Back” this Friday, June 10. Each Friday, fans can submit questions via Twitter or Facebook to have their questions answered on the show.
Throughout this year’s NASCAR on TNT Summer Series, the network will join forces with NASCAR.COM, the official site of NASCAR, to provide TNT RaceBuddy a multiplatform experience for race fans which features live feeds from the racetrack including pit road and in-car cameras.
Monday, June 6, 2011
TNT opens Nascar Schedule with new plans
From TNT Sports -
TNT Returns to the Track with Extensive Multiplatform Coverage of the 2011 NASCAR Sprint Cup Series Beginning on June 12 at Pocono Raceway
TNT RaceBuddy on NASCAR.COM adds additional cameras and two mosaic options
TNT to debut Inside Trax, Returns with popular Pride of NASCAR series and Wide Open Coverage
TNT and NASCAR.COM are set to wave the green flag on the network’s 2011 NASCAR Sprint Cup Series coverage debuting on Sunday, June 12 at Pocono Raceway with enhanced features and more interactivity on television and online to provide fans with the most comprehensive multi-platform NASCAR experience possible. This year, TNT RaceBuddy on NASCAR.COM will return with twice as many camera views as last year including two mosaics for fans to choose from. Also, the network will debut Inside Trax, offering fans exclusive audio and video from select crew chiefs and their teams each race. Wide Open Coverage returns for TNT’s marquee primetime race in Daytona on Saturday, July 2 and will feature the first-ever NASCAR Sprint Cup Series race at Kentucky Speedway in primetime on Saturday, July 9.
TNT RaceBuddy on NASCAR.COM returns to provide live companion coverage online with an expanded application. This season, fans can choose from a total of ten camera views, twice as many as last year, including two Mosaics. Eight individual camera angles include four In-Car Driver Cams, up from one cam last year, two Battle Cams highlighting head-to-head competition between drivers, a Backstretch Cam and a Pit Road Cam. The two Mosaic Views allow fans to view four streams at once. Returning features to the site include the DVR Function, an Enhanced LIVE Leaderboard and RaceView’s position tracker: Fans can also connect throughout the race on Twitter, Facebook, Yahoo! Messenger and MySpace in a seamlessly integrated social media experience
Turner Sports’ coverage of NASCAR will debut innovative new linear and digital features that will bring fans all the exciting action at the track, including:
- Inside Trax: TNT will mic-up select crew chiefs and their teams throughout the Summer Series providing fans with inside access to the sounds and strategy of NASCAR.
- Live online video chats on NASCAR.COM: For the first time this year, TNT NASCAR analyst Kyle Petty and Rutledge Wood’s ongoing live video chat series “30 Minutes You Will Never Get Back” will invite TNT announcers to answer questions from the fans. Each Friday, fans can submit questions via Twitter or Facebook to have their questions answered on the show. TNT NASCAR analyst Larry McReynolds will join Petty and Wood on June 10 in Pocono.
TNT returns its marquee announce crew with analysts Petty and Wally Dallenbach joining play-by-play announcer Adam Alexander in the booth for each race. Veteran reporters Ralph Sheheen, Marty Snider and Matt Yocum will be joined by Chris Neville, a ten-year veteran motorsports reporter, on pit road. In addition, Lindsay Czarniak will once again host the network’s 60-minute pre-race show, Countdown to Green delivered by Pizza Hut, with Petty and McReynolds joining her on the TNT rig along with special guests each week.
“In our 28th consecutive year of televising NASCAR’s premier series, we are looking forward to enhancing the viewers’ experience through our unrivaled portfolio of linear and digital assets,” said Jeff Behnke, Turner Sports executive producer. “With our six races featuring the increased audio presence of Inside Trax and the continued growth of RaceBuddy, we are committed to bringing NASCAR fans in-depth coverage of the sport they love.”
The green flag will drop on TNT’s coverage beginning June 12th in Pocono, followed by six consecutive weeks of exclusive NASCAR Sprint Cup Series coverage with races in Michigan (June 19), Sonoma (June 26) and Loudon (July 27), and primetime Saturday night races in Daytona (July 2) and the first-ever NASCAR Sprint Cup race at Kentucky (July 9). Also featured throughout the six race series:
- Pride of NASCAR: The popular series celebrating NASCAR’s rich history will return for its 10th year with in-depth profiles of six racing legends. This year’s series launches in Pocono with a feature on the late legendary crew chief Harry Hyde and also feature A.J. Foyt, Barney Hall and Rex White.
- TNT Off-Track Robotic Car (TORC) presented by Toyota: McReynolds breaks down pit crew car strategies and provides a unique look inside the engine of a custom-built race car.
- NASCAR.COM Post-Race Show: Hosted by Czarniak and featuring all of TNT’s announcers, the exclusive online post-race show will wrap up all the day’s action with highlights and special interviews.
- TNT Million Dollar Fan Challenge: A weekly event on NASCAR.COM that gives fans the opportunity to win up to $1 million each week of TNT’s coverage by selecting in precise order the drivers they think will be the top-10 finishers in each race, with the opportunity to adjust their line-up through 25% of the race.
- NASCAR.COM Ultimate Tailgating Vehicle: The UTV, sponsored by Coors Light and featured on NASCAR.COM, will be on-site and shown on TNT telecasts during the Summer Series package.
TNT’s marquee primetime race in Daytona with the Coke Zero 400 at Daytona powered by Coca-Cola will feature the return of Wide Open Coverage in which the network provides continuous race coverage free of national commercial breaks and features more unobstructed race action than that of a standard telecast by using a letterbox widescreen format. In place of the national ads, the telecast features a variety of animated sponsor messages, unique branded content and distinct on-screen graphic elements. Over the past four years, TNT’s Wide Open coverage has only missed 9 total laps of green flag racing including zero laps missed over the past two years.
2011 NASCAR on TNT Summer Series:
ALL TIMES EASTERN (ET)
| SUNDAY, JUNE 12 | |
| Noon – 1 p.m. | Countdown to Green delivered by Pizza Hut |
| 1 – 5:30 p.m. | NASCAR Sprint Cup Series Racing from Pocono (Pocono Raceway) |
| SUNDAY, JUNE 19 | |
| Noon – 1 p.m. | Countdown to Green delivered by Pizza Hut |
| 1 – 4:30 p.m. | NASCAR Sprint Cup Series Racing from Michigan (Michigan International Speedway) |
| SUNDAY, JUNE 26 | |
| 2 – 3 p.m. | Countdown to Green delivered by Pizza Hut |
| 3 – 6:30 p.m. | Toyota / SaveMart 350 (Infineon Raceway) |
| SATURDAY, JULY 2 | |
| 6:30 – 7:30 p.m. | Countdown to Green delivered by Pizza Hut |
| 7:30 – 11 p.m. | Coke Zero 400 at Daytona powered by Coca-Cola (Daytona International Speedway) |
| SATURDAY, JULY 9 | |
| 6:30 – 7:30 p.m. | Countdown to Green delivered by Pizza Hut |
| 7:30 – 11 p.m. | NASCAR Sprint Cup Series Racing from Kentucky presented by KFC (Kentucky Speedway) |
| SUNDAY, JULY 17 | |
| Noon – 1 p.m. | Countdown to Green delivered by Pizza Hut |
| 1 – 4:30 p.m. | NASCAR Sprint Cup Series Racing from New Hampshire (New Hampshire Motor Speedway) |
Thursday, May 19, 2011
TNT's bringing the Tailgating to Nascar
From TNT Sports -
NASCAR.COM AND TNT BRING THE ULTIMATE TAILGATING VEHICLE
TO THE FANS
Coors Light to Sponsor Ultimate Tailgating Vehicle on Multi-City National Tour
Kicking off May 18 in Charlotte
NASCAR.COM and TNT are offering NASCAR fans the opportunity to check out and enter for a chance to win the Ultimate Tailgating Vehicle (UTV) sponsored by Coors Light, the official beer of NASCAR®. Starting in Charlotte on May 18, the NASCAR.COM Ultimate Tailgating Vehicle will wind its way up the East Coast of the United States where it is scheduled to make stops in New York City (June 9) and the Pocono Speedway (June 12), before heading west to Michigan (June 19), down south to Daytona (July 2), and head back north to Kentucky (July 9) and Loudon, N.H. (July 17). The UTV, featured on NASCAR.COM, will be on-site and shown on TNT telecasts during the Summer Series package.
“The NASCAR.COM Ultimate Tailgating Vehicle allows us to interact directly with our fans and deliver our message about TNT while bringing them closer to our NASCAR presentation through brand activation,” said Christina Miller, Senior Vice President, Turner Sports Strategy/Marketing/Programming
The UTV boasts: a working kitchen with refrigerator, kegerator and microwave, restroom, shower, as well as an extended sleeping quarter, a bar, grill, cooler, inside and outside taps, satellite radio, wifi enabled with internet-ready TV, satellite dish among other amenities that will spoil any fan. NASCAR fans also will have the chance to follow the UTV experience on-site throughout TNT’s Summer Series, and enter for a chance to win the UTV at each leg of the tour, or online at the custom NASCAR.COM micro-site (www.nascar.com/utv). Fans must be 21 and older to enter.
“As Coors Light, the official beer of NASCAR®, gets set to embark on its coldest summer yet with the launch of new Two-Stage Cold Activation bottles and cans, we’re excited to give fans the opportunity to win one of the coolest prizes in all of NASCAR,” said Dan Hennessey, senior marketing director for Coors Family of Brands. “This vehicle is truly unique in that the fans have helped in its creation through online suggestions and – don’t worry – we’ll ensure the fridge and kegerator meet the new Coors Light Super Cold standard.”
Currently, NASCAR.COM features a Coors Light-branded clock, counting down the moments to the unveiling of the vehicle. The micro-site also will host an online custom video series chronicling the making of the UTV, an interactive map and blog allowing fans to follow the UTV along the travel route. Throughout the construction of the vehicle, NASCAR.COM offered fans the ability to make suggestions on the design and construction of the UTV by chronicling suggestions through the microsite.
TNT will promote the UTV, sponsored by Coors Light, throughout its television coverage and encourage fans to check out the vehicle on-site or go to NASCAR.COM to enter the sweepstakes and learn more.
Beginning on June 12th with the Pocono 500 in Pocono, Pa., TNT revs up for six consecutive races of exclusive NASCAR Sprint Cup Series coverage including: NASCAR Sprint Cup Series Racing from Michigan and the Helluva Good: Sour Cream Dips 400 (June 19), the Toyota/Save Mart 350 in Sonoma, Calif. (June 26), Coke Zero 400 at Dayton powered by Coca-Cola from Daytona International Speedway (July 2), Quaker State 400 at Kentucky Speedway (July 9), and from Loudon, N.H. at the New Hampshire Motor Speedway, the Lenox Industrial Tools 301 (July 17).
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