Do you know the difference
between a swizzle and a shrubb? Do you
dream of Mojitos? If so, Tommy Bahama
has an opportunity for you! Tommy
Bahama is excited to announce the search for the first-ever Tommy Bahama
Rumologist™. The search will launch on July 28, 2011. Tommy Bahama is scouring the country via a
distinctive social media campaign seeking to find the person most worthy of
this new title. “A Rumologist is a person with a vast knowledge of all things
related to rum – one that can pour, educate, mix and create island-inspired
cocktails for Tommy Bahama,” explains Rob Goldberg, Senior Vice President of
Marketing and Restaurants for Tommy Bahama.
“The person we are looking for must embody everything that a Tommy
Bahama Rumologist should be about,” adds Goldberg. “They must not only love to create cocktails
and put new twists on old recipes, but he or she must be so passionate about rum,
that this person alone could claim this new title.”
As with most titles, this one
comes with some great perks: A $50,000 Grand Prize; life-long bragging rights
for being the first person to be proclaimed the Tommy Bahama Rumologist; a
Tommy Bahama wardrobe and the Rumologist will become Tommy Bahama’s chief rum
consultant and rum ambassador for the next year. Additionally, the Rumologist will help to
create tantalizing new cocktails and rum-inspired menus for the world to enjoy
at each Tommy Bahama Restaurant & Bar location.
When chosen, the Rumologist
may travel to locations in Southern
California, Las Vegas, Hawaii, Florida,
New York and beyond. He or she will work closely with the
Tommy Bahama culinary team to develop the most distinctive, handcrafted rum
drinks to pair with Tommy Bahama’s island-inspired culinary creations. The Rumologist will help to launch new rum
programs in each of the Tommy Bahama Restaurant & Bar locations (currently
at 13, including the Las
Vegas location,
which boasts the largest rum collection in Las Vegas with over 185 different varieties). Additionally, the
newly anointed Rumologist, as a Tommy Bahama consultant, will make media
appearances, host events for Tommy Bahama and share his or her adventures and
knowledge with the world via an informative and compelling Rumologist
blog. In essence, the new Rumologist for
Tommy Bahama will get $50,000 for being the world’s top authority on rum (and
get to travel to some amazing locations in the process).
To enter the search, Tommy
Bahama is looking for established bartenders, mixologists and anyone that
believes they have what it takes to hold and honor the title. All participants will be asked to create a
short video (45-60 seconds max) declaring their candidacy and explain why they
should be chosen to be the Rumologist. The expert team on-hand at Tommy Bahama
will view all applications and announce a winner on/or around October 6, 2011. The search
will take place on the Tommy Bahama Facebook page: www.facebook.com/tommybahma - Additional
details of the search as follows:
July 28, 2011: Search
launches – applications available on the Tommy Bahama Facebook page. Deadline for submissions: August 22, 2011.
August 29, 2011: Judges select
Top 20 based on their scoring.
August 30, 2011: Top 20
announced.
August 30 – September 8, 2011: Top 20 will
be posted for public voting based on first video submission.
September 12, 2011: The Top 10
who received the most votes will be asked to submit a new video.
o
Video can be up to two minutes in length and must be posted no later
than September 22, 2011 at 11:59 PM.ET.
o
Applicants will be encouraged to be as creative as they would like to
showcase why they should be the Rumologist.
September 26, 2011: Top 5 is
announced and voting commences.
October 3, 2011: Voting period
for Top 5 ends.
October 6, 2011: Winner
Announced (on or around October 6, 2011).
“This is an amazing
opportunity for someone to not only take their career to the next level, but to
experience the Tommy Bahama way-of-life,” explains Goldberg. “Our goal with this search is to not only
find the world’s first Tommy Bahama Rumologist; it is to also introduce
thousands of people to the Tommy Bahama island-inspired lifestyle. Career-building opportunities are tough to
come by these days, and we believe we’ve created the most exciting consultant
position in the world. We can’t wait to
discover our first Rumologist.”
In addition to complete
contest rules, updates and postings on Facebook, Tommy Bahama has created a
MultiVu/Arc media center which will contain promotion updates, videos, press
releases and applicant information. The
site will go live on July 28, 2011.
To view the multimedia assets
associated with this story, please click: www.multivu.com/players/English/50564-tommy-bahama-rumologist/
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