Showing posts with label Ratings. Show all posts
Showing posts with label Ratings. Show all posts

Wednesday, July 13, 2011

MLB All-Star Game Ratings

From Fox Sports -

82nd MAJOR LEAGUE BASEBALL ALL-STAR GAME DRAWS ALMOST 26 MILLION VIEWERS

Mid-Summer Classic Once Again Delivers as One of Summer's Top Television Events & Dominates All Prime Time Competition

Phoenix, AZ
- The 82nd MLB ALL-STAR GAME delivered FOX a total audience of 25.9 million viewers and its best night in prime time since the American Idol finale in May.

According to figures released today by Nielsen Media Research, the All-Star Game remains one of the most powerful forces in prime time. Last night’s game delivered FOX a dominating win for the night among all Households, across every major male demographic and among Adults 18-34.

The game registered a 6.9/12, with an average audience of 11.0 million viewers, -8% versus last year's 7.5/13 and -9% in viewership decline compared to last year’s 12.1 million.

The All-Star Game remains one of the most prominent sports events of the spring and summer. Last night’s 6.9/12 beats the most recent ratings for the Kentucky Derby (6.7), the entire NCAA Tournament (6.4), Game 7 of the Stanley Cup Finals (4.8) and the final round of the U.S. Open (4.5).

Host city Phoenix, due to its size, contributed fewer homes than last year's far larger host city of Los Angeles. Phoenix averaged a 10.6/19, and although that's +23% better than the 8.6/17 LA posted last year, the huge difference in size between the two markets equates to a difference of 288,000 homes.

St. Louis topped all markets last night with a 17.8/28, marking the fourth straight year that St. Louis has been the top-rated city for the All-Star Game. Since 2003, St. Louis has been out-rated for the All-Star Game only once, by host city Pittsburgh in 2006. Philadelphia was the second highest-rated market at a 14.7/23, an +11% gain over last year's 13.3/21. Markets with the biggest increases included host city Phoenix, +45% (10.6 vs. 7.3); Cleveland, +42% (9.5 vs. 6.7); Knoxville, +42% (4.7 vs. 3.3); San Francisco, +28% (11.1 vs. 8.7); Richmond, +23% (7.5 vs. 6.1); Pittsburgh, +21% (8.6 vs. 7.1); Greenville, +16% (8.6 vs. 7.4); Austin, +16% (5.7 vs. 4.9); Greensboro, +14% (8.3 vs. 7.3); and Philadelphia (see above).

Tuesday, July 12, 2011

ESPN World Cup Ratings

From ESPN -

ESPN Grows Audience for FIFA Women’s World Cup
USA - Brazil: Third Most-Viewed FIFA Women’s World Cup Match Ever
U.S. Ratings for 28 Matches on ESPN Networks up 150% vs. 2007 in China


The FIFA Women’s World Cup quarterfinal match between the U.S. Women’s National Team and Brazil – a thrilling 2-2 tie, won by the USA in a penalty shootout in Dresden, Germany, on Sunday, July 10 – was seen by 3.89 million people according to the Nielsen Company, based on a 2.3 U.S. HH rating on ESPN (2.70 million household impressions), making it the third most-viewed Women’s World Cup match ever in the U.S.

Sunday’s quarterfinal also delivered ESPN’s largest audience for Women’s World Cup since 1999. The previous audience high was USA vs. Colombia in a Women’s World Cup 2011 group stage match in Sinsheim on Saturday, July 2, seen by 1.87 million people, based on a 1.2 U.S. HH rating (1.38 million household impressions).

Top-five most-viewed FIFA Women’s World Cup matches:

Date Match Network U.S. HH RTG / HH IMPS / P2+
Saturday, July 10, 1999 USA vs. China – Title Match ABC 11.4 / 11,307,000 / 17,975,000
Sunday, July 4, 1999 Brazil vs. USA – Semifinal ESPN 2.9 / 2,879,000 / 4,924,000
Sunday, July 10, 2011 Brazil vs. USA – Quarterfinal ESPN 2.3 / 2,704,000 / 3,890,000
Thursday, July 1, 1999 USA vs. Germany – Quarterfinal ESPN 1.7 / 1,667,000 / 2,627,000
Saturday, July 16, 1999 USA vs. Denmark – Group Stage ABC 1.7 / 1,717,000 / 2,457,000

Washington, D.C., was the top market for Sunday’s U.S. Women’s National Team match, delivering a 4.4 HH rating. Rounding out the top five were: San Diego (4.2), Baltimore (4.0), Cincinnati (3.8), and Albuquerque (3.8).

Through Sunday, July 10 (28 matches), the Women’s World Cup 2011 is averaging a 0.5 US rating on ESPN and ESPN2 – up 150% from 2007 (0.2) in China. Household impressions are up 148% (from 249,000 to 617,000) and P2+ impressions are up 200% (from 268,000 to 804,000).

Through 28 matches, the top five local markets for the 2011 FIFA Women’s World Cup are: Baltimore (1.1), Washington, D.C. (1.0), San Diego (1.0), Cincinnati (1.0) and Greensboro, N.C. (1.0).